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Privacy Information and Understandings

Latest Update Date: February 1st, 2021

We value the relationship we have with our customers and prospective customers, and are committed to protecting the confidentiality, accuracy and integrity of your Personal Information.


This Privacy Policy applies to Personal Information collected from and about prospective customers and customers of businesses that operate under The Wine Outlet brands and associated brands in various states, whether collected at a retail location (a “Store”) or from The Wine Outlet (or The Wine Outlets.com) website and webpages, mobile site and/or app (the “Sites”).


As The Wine Outlet continues to improve the services, products and the features we provide, this policy is subject to change. We reserve the right to amend this policy at any time by posting the amended policy on our site and updating the Latest Update Date at the top of this page.


By using The Wine Outlet site and services, you signify your acceptance of this Privacy Statement. If you do not agree with any policy described in this Privacy Statement, your sole option is to discontinue use of the Sites. Your continued use of any portion of The Wine Outlet site following notification or posting of such changes constitutes your acceptance of those changes. If you have questions or concerns about our specific policies, please send an e-mail to privacy@thewineoutlets.com.


The Wine Outlet and Sites are intended for adults aged 21 years or older. We do not knowingly collect personal information from minors under the age of 21. If you have reason to believe that a person under the age of 21 has provided Personal Information to us, please contact us privacy@thewineoutlets.com with sufficient detail to enable us to delete that information from our databases.


The Wine Outlet may collect, use and disclose your Personal Information (including individuals associated with you, all of whom are referred to as “you” in this Privacy Policy) in its normal course of business for the following purposes:

  • Providing you with products and services you are interested in at The Wine Outlet and the Sites;
  • Fulfilling orders placed on our Sites;
  • To determine your location so we can identify and/or provide you with the closest Store to you;
  • Establishing and maintaining communications with you;
  • Where you have requested information, responding to your request for information;
  • Responding to your inquiries about purchases, accounts and other services;
  • Marketing our, and our affiliates and partner’s or third-party delivery providers’, goods and services to you;
  • Processing transactions through service providers;
  • Meeting legal, security, processing and regulatory requirements;
  • Protecting against fraud, suspicious or other illegal activities; and
  • Compiling statistics for analysis of our sites and our business.

We obtain your Personal Information from a number of possible sources:

  • Directly from you. For example, during account registration from forms you complete, subscriptions you purchase or comments you provide on our Sites.
  • Indirectly from you. For example, from observing your actions on our Sites.
  • From third parties. For example, third party social networking providers and advertising companies, our affiliates and service providers who provide services or information to us. For example, we may elect to receive updated address information from the National Change of Address (NCOA) service to ensure we have the correct contact information for our customers.
  • From publicly available sources, including online database searches.

 You may choose not to have information collected.


As you navigate the Site, we may also collect information about you through the use of common information-gathering tools, such as cookies and web beacons (collectively “Navigation Information”). Navigation Information includes standard information from your web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Site (such as the web pages viewed and the links clicked).


As you navigate the Site, we may also collect information about you through the use of common information-gathering tools, such as cookies and web beacons (collectively “Navigation Information”). Navigation Information includes standard information from your web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Site (such as the web pages viewed and the links clicked).


We may use cookies on our Sites, to share information between your web browser and a website. There are different kinds of cookies with different functions:

  • Session cookies: these are only stored on your computer during your web session. They are automatically deleted when the browser is closed.
  • Persistent cookies: a persistent cookie is one stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again.
  • First-party cookies: this cookie is used to retain the user’s preferences for the website for the entity that owns that website. They are stored and sent between The Wine Outlet’sservers and your computer operating system. They are used for personalization as set by you. These cookies may be either Session or Persistent cookies.
  • Third-party cookies: this type of cookie is used to retain interaction with a website for an entity that does not own that website. They are stored and sent between the other party’s server and your computer/computing device. These cookies are usually Persistent cookies.

We do use third-party cookies on our Sites, as well as third party provided web beacons (please see the section on Web Beacons below). These cookies are used by us and our marketing partners to better understand your preferences and to tailor and improve your experience on the site based on our impressions of your interests.


More specifically, our Sites may use Google Analytics and Adobe Site Catalyst, which are web analytic tools provided by Google, Inc. and Adobe Inc., respectively. These services use cookies to help our Sites analyze how users use the Sites. The information generated by the cookie about your use of the Sites (including your IP address) will be transmitted to and stored by these vendors on servers in the United States. These vendors may use this information for the purpose of evaluating your use of the Sites, compiling reports on Site activity, and providing other services relating to Site activity and internet usage for us. These vendors may also transfer this information to third parties where required by law, or where such third parties process the information for the vendors for purposes of providing those services. We understand that these vendors generally do not associate your IP address with any other data held by them, but we are unable to represent with certainty these vendors’ policies nor guarantee that their policies will not change. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, if you do block the use of cookies, you will not be able to use the full functionality of the Sites. By using the Sites, you consent to the processing of data about you by Google and Adobe in the manner and for the purposes set out above.

Along with the above noted uses, we use cookies for the following purposes:

  • Strictly Necessary: These cookies are essential in order to enable you to move around the Site and use its features, such as accessing secure areas of the Site. Without these cookies, services you have asked for, such as logging into your account and using a shopping cart, cannot be provided.
  • Functional: These cookies allow our Site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal or customized features. For instance, the Site needs to remember your log in details, so that you do not have to repeatedly sign in to your account when using a particular device to access our Site. If you do not allow these cookies, then some or all of these services may not function properly. The information these cookies collect is usually anonymized. They may be set by us or by third party providers whose services we have added to our pages. They do not gather any information about you that could be used for advertising or remember where you have been on the Internet.
  • Performance & Analytics: These cookies collect information about how visitors use a Site. They also allow TWO to record and count the number of visitors to the Site, which enables us to see how visitors use the Site in order to improve the way that our Site works. These cookies do not collect information that identifies you, as the information these cookies collect is aggregated and anonymous.
  • Marketing & Advertising: The Wine Outlet does not sell your personal information to third parties in exchange for money. However, as noted above the Sites use cookies and provide information to third parties to build a profile of your interests and show you relevant advertisements on other sites. These cookies may also be used to enable you to share pages and content that you find interesting on our Site through third party social networking and other websites. The cookies do not store directly personal information, but uniquely identify your browser and Internet device. If you do not allow these cookies, you will experience less targeted advertising and may not be able to share pages or content you find interesting through third party social networking sites.

For information on cookies and how to manage them we suggest you review this siteaboutcookies.org


Opting out of cookies


There are various ways for you to manage cookies and other technologies.


  • You may adjust your browser settings: Through your browser settings, you can disable cookies (and other tracking tools) or request to be prompted before accepting cookies from the Sites and other websites you visit. Please consult your web browser’s ‘Help’ documentation or visit aboutcookies.org. for more information about how to turn cookies on and off for your browser.
  • You may manage cookies through browser extensions: Browser extensions, made by third parties, allow you to manage cookies and personalize your browsing experience. The Wine Outlet has no control of or expertise with these products. If you elect to use them you should contact the developer directly if issues arise.
  • You may opt out of receiving certain cookies: Please visit the relevant sites (or here) to accomplish this.


The Site may also use web beacons (including web beacons supplied or provided by third parties) alone or in conjunction with cookies to compile information about users’ usage of the Site and interaction with e-mails from us. We may use web beacons to operate and improve the Sites and our e-mail communications. Web beacons, whether used alone or in combination with other data reviewsdata anonymously.


We collect your IP address: Your Internet Protocol (“IP”) address is used to track and aggregate non-Personal Information. IP addresses may be stored in such a way so that you cannot be identified from the IP address. In addition, we may use your IP address for location information, and to allow us to meet our legal compliance requirement.


Our commitment to do our best to protect your information: Wetake reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. Since no security controls are failproof, and The Wine Outlet cannot guarantee or warrant the security of your personal information, we recommend that you take necessary precautions when using the Internet.


Use Passwords that are more secure: Insecure passwords are among the main reasons for the loss of personal information. You should not share passwords and account information. You can make purchases on our site without creating an account; however, you will need to reenter your personal information each time you use our site in order to make a purchase.


We do not disclose any Personal Information about you to others except as stated in this Privacy Policy, as otherwise permitted by law, or authorized by you.


We may use third-party service providers to enhance your experience on our Sites. This may include technical or customer support, operations, web or data hosting, billing, credit card processing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise. These companies may use information about your visits to our Sites in order to help process delivery orders, provide personalized recommendations and advertisements about our goods and services on our Sites as well as when you visit other websites. Because service providers we use may be located in or outside the United States, your Personal Information may be processed and stored inside or outside the United States, and therefore subject to disclosure in all such locations due to compulsory government process.


Some areas in our site may be offered to you in association with affiliated or non-affiliated third parties. Such co-branded areas may require you to disclose Personal Information to the third party. The co-branded areas will identify the third party; however, the third party’s privacy policy will apply to how they treat your Personal Information.


Any personally identifiable information you submit on a social media website, such as Facebook or Twitter, bulletin board, blog, chat room, comment about a product, or any other public forum on our Sites, can be read, collected or used by other users of these forums, and could be used to send you unsolicited messages. If you use those media, it is at your own risk and you accept full responsibility for those posts and any consequences that may arise from posting this information.


As we continue to develop our businesses, we might sell or buy assets. In such transactions, user information, including Personal Information, likely will be a transferable business assets. Therefore, we may disclose and/or transfer your Personal Information to a third party purchaser in these circumstances.


The Wine Outlets reserve the right to disclose, without your prior permission any Personal Information about you or your use of this Site based on our sole discretion and determination that it is required to: (a) protect and defend the rights, property or safety of The Wine Outlet, its employees, other users of this Site, or the public; (b) enforce the terms and conditions that apply to use of this Site; (c) as required by a legally valid request from a governmental authority; or (d) in response to claims asserted by third parties, whether or not TWO is a party to the action. We may also disclose Personal Information as we deem necessary to satisfy any applicable law, regulation, legal process or governmental request.


The Wine Outlet encourages you to update your personal information. To update the information you provided to create your account, please log into your account. You may also email us at privacy@thewineoutlets.com. If you send an e-mail or letter request, please be sure to include your current information and the requested changes.


During registration on the Sites, we collect an e-mail address to communicate with you. By registering, you consent and agree to receive emails from The Wine Outlet. If you do not want this retained for future promotional e-mail inclusion, we provide you the ability to opt-out.


Email subscribers knowingly provide contact information such as name, preferred store and e-mail address. We may use your personal information for purposes other than sending you promotional materials. For example, we may use your information to send you administrative communications about any account you may have with us or about future changes to this Privacy Policy. If at any time you should wish to unsubscribe, please click on the “unsubscribe” link in any e-mail from us or send an e-mail to privacy@thewineoutlets.com.